Why is a domain name investment increasingly important?
A Good Domain Name Improves Marketing and Visibility
The right domain name is generally short, descriptive, and easy to remember. It gives customers and search engines an easy way to remember and find you. You can think of it as being the equivalent of a brick-and-mortar store in a desirable shopping district.
The Right Domain Builds Online and Offline Credibility
Using a premium domain for your website and your company’s email addresses helps establish credibility and professionalism, both online and offline. Selecting a memorable domain for your business, and investing in a professional website shows potential customers that you are an established, legitimate business.
Multiple & Keyword Rich Domains Provide Brand Protection
Your domain name should appropriately reflect your business name. Domains are valuable online real estate and are, therefore, in high demand.
Secure the right name early and keep it out of the hands of your competitors.
Securing more than one domain–adopting a “keyword rich” domain strategy in finding additional domains related to your business–helps protect your brand and increase your reach. For example, if your business name is Wally’s Plumbing–but your service area is centered on a few towns, you may want to purchase domains such as [town name]Plumbing.com.
Premium Domains Get More Website Traffic
Some domains already receive traffic. This traffic principally comes from direct type-in or referral traffic. Direct type-in is when an internet user types the domain directly into her browser, such as typing ‘www.photography.com.’
Referral traffic typically comes from links on other websites. Good historical traffic and domain age are important to a domain’s authority, which influences SEO as search engines consider this data when compiling search results.
Domain Names Are a Solid Investment
Similar to real estate, domain names are investments. Domain values increase over time as domain authority grows. Considering that a domain is really an online storefront, it makes sense to invest in the best ”location” you can afford.